social media marketing

When Is the Best Time to Post on Instagram in 2024?

Ever wondered why some posts are flooded with likes, comments, and shares but you never get past 10 likes? It all boils down to making your content visible to your audience at the right time. While you can’t control exactly when everyone will see your content, there are some prime posting windows you can definitely consider.
In this blog post, we will explore some good times to post on Instagram in 2024, along with some great tips you can use to boost engagement.

Good Times to Post on Instagram

Generally, evenings tend to be the sweet spot for snagging attention on Instagram. Here’s a breakdown of some high-performing times across the globe:

  • North America: 6 PM to 9 PM
  • UK and Ireland: 9 AM to 3 PM
  • Asia (India): 6 PM to 9 PM

Best Time to Post on Instagram Today

While the times we have listed will provide a helpful starting point, it’s important to consider who your specific audience is. If your followers are scattered across various time zones, you might have to adjust your posting schedule accordingly.

Here are some additional factors to consider when determining the best time to post on Instagram today:

  • Your target audience: When do people scroll through Instagram the most? Is your audience full of early birds or night owls? Are they busy professionals or weekend workers?
  • Your industry: Certain industries might have unique peak usage times on Instagram.
  • Your content type: Reels, Stories, and IGTV might have different engagement patterns compared to regular photo or video posts.

Best Time to Post Reels on Instagram

Reels are a great way to boost engagement on Instagram. While the best times may vary depending on your audience. Here’s a general guideline:

  • Weekdays: Lunch breaks (around noon) or evenings (between 6 PM and 9 PM)
  • Weekends: Anytime! People tend to be more relaxed and engaged on Saturdays and Sundays.

Best Time to Post on Instagram for Likes

While there’s no guaranteed formula to rack up likes, posting during high-traffic hours will increase your chances of engagement. Refer to timeframes mentioned earlier in the blog according to specific regions. Moreover, high-quality visuals and captions will encourage more engagement and are likely to spark conversation.

Beyond the Numbers: Building a Strong Instagram Presence

While posting at the right time is important, it’s just one piece of the puzzle. Here are some additional tips for building a thriving Instagram presence:

  • High-quality Content: Always prioritize high-quality, engaging content that resonates with your target audience.
  • Post Consistently: Develop a regular posting schedule to stay top-of-mind with your followers.
  • Embrace Stories and Reels: Utilise Instagram’s features to share behind-the-scenes glimpses, host interactive polls, and showcase your brand personality.
  • Respond to Comments and Messages: Building relationships with your audience fosters loyalty and encourages further engagement.
  • Track Your Results: Monitor your insights to see what types of content and posting times resonate best with your followers.

Ready to up your Instagram game? Start by posting at different times and analyse the results you get. Be creative and tailor your content according to your audience. Plan and make efforts, and you can watch your Instagram account flourish in no time!