At GTY, our mission is clear: to empower our clients with the knowledge and tools needed to thrive in the affiliate marketing landscape. We believe in the power of collaboration, and our goal is to forge strong and mutually beneficial relationships between affiliates and businesses.

Grey to Yellow Affiliate Marketing Services

Our team comprises seasoned professionals with extensive experience in affiliate marketing. We’re not just practitioners; we’re innovators, always staying ahead of the curve.


We believe in ethical affiliate marketing practices, fostering trust and transparency within the industry. Our reputation is built on integrity and fair dealings.

Role of a Affiliate Marketing

Program Planning and Strategy

Define your affiliate marketing goals and objectives. Determine the commission structure, affiliate recruitment strategy, and your target audience. Decide whether your program will focus on lead generation or actual sales.

Choose Affiliate Tracking and Management Software

Select reliable affiliate tracking and management software or platforms. These tools help track affiliate referrals, manage commissions, and provide reporting and analytics. 

Recruit Affiliates

Identify potential affiliates who align with your niche and target audience. This can include bloggers, social media influencers, content creators, and other online marketers. 

Create Marketing Materials and Resources

Provide your affiliates with marketing materials and resources to promote your products or services effectively. This may include banners, text links, product data feeds, and promotional content.

Set Clear Terms and Conditions

Establish clear terms and conditions for your affiliate program. This includes commission rates, payment schedules, guidelines for promotional methods, and any rules affiliates must adhere to. Transparency is key to a successful program.

Track, Analyze, and Optimize

Monitor the performance of your affiliates regularly. Use affiliate tracking software to track traffic and conversions generated by affiliates.