Experience: 2-3 years (D2C brand experience is a must).

About Grey to Yellow:
Grey to Yellow is a dynamic and rapidly growing e-commerce company that your premier digital marketing agency specializing in e-commerce, website development, marketplace onboarding, social media, and client management. Join us at GTY and be part of reshaping the digital landscape!

About Role:

In this dynamic role, you will be the engine driving our online customer acquisition efforts. You will develop, execute, and analyze paid advertising campaigns across various channels, with a laser focus on maximizing return on investment (ROI). You will be a data whiz, able to translate complex metrics into actionable insights that optimize campaigns and fuel our growth.

Responsibilities:

• Digital Campaign Management: Plan, execute, and optimize digital marketing campaigns across various channels, including but not limited to paid search, display advertising, social media, and email.
• Data Analysis and Reporting: Analyze performance data to derive actionable insights and optimize campaigns for key performance indicators (KPIs) such as ROI, conversion rates, and customer acquisition costs.
• Budget Management: Manage and allocate budgets effectively across different digital channels to maximize return on investment while staying within budgetary constraints.
• Conversion Rate Optimization (CRO): Collaborate with the creative and development teams to implement strategies for improving website conversion rates and user experience.
• A/B Testing: Conduct A/B testing on ad creatives, landing pages, and other campaign elements to continually improve campaign performance.
• Identifying Trends and Opportunities: Stay abreast of industry trends, emerging technologies, and competitive landscapes to identify new opportunities for performance improvement.
• Audience Segmentation: Utilize data-driven insights to segment target audiences effectively and tailor marketing messages for better engagement and conversion.
• Collaboration with Cross-Functional Teams: Collaborate with cross-functional teams, including content, design, and analytics, to ensure seamless execution of integrated marketing campaigns.
• Adherence to Compliance and Best Practices: Ensure compliance with relevant industry regulations and best practices in performance marketing.

Qualification Requirements:

• D2C brand experience is a must.
• Proven experience as a Performance Marketing Executive or similar role.
• In-depth understanding of digital marketing channels, platforms, and Shopify.
• Proficiency in tools such as Google Analytics, AdWords, Facebook Ads Manager, etc.
• Strong analytical skills with the ability to interpret data and trends.
• Experience in managing Conversion campaigns on Meta and AdWords.
• Knowledge of Shopify backend and tracking parameters for conversion funnel attribution to corresponding channels.
• Excellent communication and presentation skills.
• Creative thinking and problem-solving abilities.
• Ability to manage multiple projects simultaneously and meet deadlines.