What is a Marketing Calendar? (And How to Create One You’ll Actually Use)
Introduction A marketing calendar is an essential tool for any business that wants to stay organized and productive. It provides a clear overview of your upcoming marketing activit
Gen Z Buying Habits: What They Spend On & Why Marketers Need to Care
Gen Z or the generation born between the 90s and the early 2010s is a force to beware of in the marketplace. They have over $450 billion growing purchasing power in the US alone an
Millennials vs. Gen Z: Why Marketers Need to Know the Difference
Millennials and Gen Z are often grouped together and while they might have some similarities, they have distinct preferences and respond in a different manner to different marketin
The Ultimate Guide to Boosting Your Online Presence
Consumers and businesses are constantly online and stay on their toes at all times in today’s digital world. Businesses need to implement a well-defined marketing strategy to hav
MQL vs. SQL: A Guide to Qualifying Leads Effectively
The world of marketing and sales contains a lot of acronyms and understanding what they mean is very crucial for success for your business. Two of the most important acronyms are M