A Customer’s Guide to the AIDA Model:Understanding Marketing
The AIDA model stands as the cornerstone of every marketing strategy. It is a powerful but simple framework that can help you understand what your customers’ decision-makin
SEO in the Age of Generative AI: Mastering New Strategies
The digital tide is rising and Generative AI is the culprit for changing the search landscape rapidly. Google searches used to be all about chasing keywords and optimising content
Drive Traffic and Conversions with Product-Led SEO
Traditional form of SEO focuses mainly on keywords and getting a higher rank in search results, but what if there was a better way to do it? Product-led SEO is a user-centric appro
Cracking the ROI Code in Content Marketing
Creating content that converts and is compelling is a cornerstone of every digital marketing agency. But beyond the engagement in the form of likes and shares, how do we truly meas
Fuel Your Startup’s Growth with Performance Marketing
The startup journey comes across as exhilarating yet challenging. Transforming a nascent idea into a business that thrives requires more than just addition of new employees. You ne
Performance Marketing: Personalised Experiences for Maximum Impact
In today’s digital age, customers look and crave for personalised experiences. They don’t want to be just seen but also understood and valued by the brands they interact with.
Understanding Your Audience: Upper-Funnel vs. Lower-Funnel Marketing
Ever felt like all your marketing messages are falling flat? Struggling to find the right audience and wondering why you’ve only been able to target the wrong audience? This is w
MQL vs. SQL: A Guide to Qualifying Leads Effectively
The world of marketing and sales contains a lot of acronyms and understanding what they mean is very crucial for success for your business. Two of the most important acronyms are M
De-influencing: A Shift in Influencer Culture or a Passing Fad?
The world of influencer marketing has flourished over the past couple of years, with content creators and influencers promoting everything from makeup and skincare to even travel d
Digital Marketing for SMBs in 2024: A Comprehensive Guide
Keeping pace with the ever-evolving digital marketing landscape can feel like a challenge. This is true for small and medium-sized businesses (SMBs) that may not have enough resour