6 Types of Content Your Audience Craves in 2024

Keeping your audience on their toes with your content can be a tough nut to crack with trends always evolving. What captivated viewers a while ago might leave them cold today. But don’t worry because there are some types of content that are consistently popular with a great number of audiences.

In this blog post, we will go through 6 content types that audiences have come to love in 2024, along with some insights on how marketers are currently measuring up to these preferences. We will also talk about what you can do to improve your content strategy.

1. Content that Makes Them Laugh

Humour is one tool that stays evergreen. A funny meme, post, or video can instantly attract people and leave a lasting impact. Laughable content is also shareable content. In fact, a recent study by HubSpot declared that 52% of consumers say that funny content is unmistakably the most interesting and memorable. This statistic has gone up by 3% since last year, with no signs of slowing down.

Marketers recognise the value of humour, too. According to HubSpot’s 2024 Social Media Marketing Report, 92% of marketers plan to continue or increase their investment in memes in 2024. They have figured out that humour can humanise their brand and build a rapport with their audience.

There are a lot of ways you can use humour into your content plan. You can use trending meme templates and adapt them according to your brand’s ethos. You can also create original humorous content like Duolingo’s popular tren-jacking reels.

2. Content that Showcases Your Products or Services

Humour is indeed a great way to grab attention but it is equally important to showcase what your brand has got to offer. According to a study, 39% of consumers think that showcasing a brand’s services and products is a memorable and interesting way to depict what your brand stands for.

It is predicted by 84% of social media marketers that by the end of 2024, consumers will buy products from brands directly through their social media pages than from third-party websites.

3. Content You Can Relate To

People connect more with experience in which they can see themselves. Relatable content reminds the audience about their own lives, struggles, and victories. Nearly two-thirds of consumers say that social media should be relatable and authentic rather than being polished and of high-quality.

Understand your audience to create relatable content. Figure out what your audience’s pain points and aspirations are. Once you know all this, you can tailor content to resonate with your audience.

Another way to be relatable is to share your brand story and what your brand stands for so that customers who share the same passions can get attracted to your content.

4. Content that Reflects Your Values

Consumers get more attracted to brands that take a stand on social and environmental issues. Create content that resonates with your brand values and connect with these socially conscious consumers. While only 9% of marketers report branded content has the biggest ROI, this doesn’t mean it’s not valuable. It can build brand loyalty and trust, even if it doesn’t always mean more sales.

Consumers are quick to figure out inauthentic attempts to capitalise on social issues. Share your brand values in an authentic manner and let your audience know what causes you to care about these issues.

5. Educational Content

People are always after learning new things. That is why educational and informational content such as expert interviews, tutorials, and infographics can be a valuable resource for your audience so that you can be an established thought leader in your industry.
1/3rd of social media marketers say that short-form content gets you the highest ROI, and many are planning to invest more in short-form content this year.

6. Trendy Content

Keep an eye out for current events and cultural moments so that you can create content that resonates with your audience. While trendy content might not be so popular in the realm of content (only 22% of consumers said they liked it), it can be a powerful tool for engagement, especially with Gen X and Millennials.

You need to act fast and be able to break news and cultural moments quickly. The traditional method of making a content calendar well in advance won’t work here.

By understanding what kind of content your audience craves, you can come up with a strategy that keeps them engaged and always coming back for more. Provide value, entertainment and education through your brand values. Don’t be afraid to experiment a little here and there and have fun with your content creation.